Data Scientist - Marketing

As a Data Scientist with a track record of using data to improve marketing and funnel strategies, you to be a pivotal part of our dynamic Team of 20+ data professionals, helping to unlock the full potential of our extensive datasets.

Here's a glimpse at what You'll be doing:

As a Data Scientist, your impact will be felt immediately across our product teams, sending ripples of innovation and improvement through our entire customer experience.

You'll be the go-to data expert supporting our marketing team, delivering unparalleled data-driven value that resonates. Using your skills in visualisations, in-depth data analyses, machine learning techniques, statistical analyses, and problem-solving you'll take the lead in transforming raw data, into actionable insights.

• Shares our passion for Twinkl's mission


• Has real-world experience as a data scientist working with marketing data


• Has proficiency working with SQL and Python and has experience with any visualisation software (we currently use Tableau)


• Has experience working with statistical analysis and probability theory


• Has an understanding of digital marketing channels (e.g., SEO, SEM, social media, email marketing) and key performance indicators (KPIs) such as CTR, CPC, CPA, ROI, etc


• Good to have but not essential: Experience with Natural Language Processing (NLP) to analyse customer feedback, sentiment analysis, etc


• Is able to prioritise and work with deadlines


• Can communicate complex findings and insights to an array of stakeholders including members of the Executive Team


• Is collaborative and a supportive team member


• Wants to use their data skills to positively impact a business and has previous examples of doing so


• Wants to continue acquiring new skills and technologies to solve problems


• Is comfortable with making decisions and strategic calls
  
  At Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.


We embrace a remote-friendly culture, giving you the flexibility to choose where you work best. Whether it's from our amazing HQ in Sheffield, remote or something in-between, believe that your best work happens when you have the freedom to create your ideal workspace., We are purpose-driven, helping support educators across the world with high quality educational resources. Born in a Sheffield bedroom, we've grown into a global powerhouse with over 1500 employees in 13 short years and are now the UK's digital education giant and a global leader in our field - a testament to our commitment to fostering a workplace where everyone thrives. Now, backed by strategic investment, we're evolving our ways of working to further explore exciting and innovative avenues to support the global teaching community, and sustainably support us through our ambitious growth plans.

We have long-term vision to create world-class data function, playing an instrumental in key business decisions, introducing new tools and concepts and elevating the business to a higher standard of Data Literacy.

Here are just some of our data projects within Marketing you could be working on:

• Develop custom attribution models to help understand paid channel influence on user journey and conversion


• Build on our LTV model to help understand our paid search campaign profitability


• Unearth our marketing channel data and provide insights on channel performance


• Expand our cohort analysis so we can direct specific funnel mechanics to customer groups


• Understand user landing behaviour and work on landing optimisation for each channel


Curious for more? visit our Data Science Blog or our Medium page to learn about these and more!

But that's not all! Here at Twinkl, you'll also:

• Lead the way with ownership, innovation, and a passion for making a difference


• Go above and beyond, putting people first and exceeding expectations (because that's just how we roll)


• Do the right thing, always, with trust, understanding, and transparency as your guiding lights


• Be lovely - positivity, humility, and inclusivity are our superpowers!


What you can expect from us:

• An environment that is supportive, and encourages innovation: Grow your expertise and explore new data science techniques and concepts!


• Support for Growth and Development: Access in-house training sessions, covering key technical and soft skills


• Collaboration and Encouragement as part of a team: Be part of Data Team Friday; a weekly data team get together to support learning and collaboration, In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here's a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process


• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.


• From day 1 - Westfield Health, 29 annual leave days per year (pro-rata) plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscriptions.


• After probation - company sick pay and cycle to work scheme


• Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.