Marketing Manager- Legacies and Mid Value

As our Marketing Manager (Legacies and Mid Value), you will play a pivotal role in shaping the marketing strategy and delivery for these two priority areas, building deep connections with supporters, prompting action, and driving income growth. Working closely with the senior Manager (Legacies and Mid Value). Your focus will be on working with the team to attract and steward supporters, growing consideration and donations and delivering a sector-leading legacy and mid-value programme. Here you'll play a pivotal role in driving effective marketing campaigns that connect deeply with our supporters, inspire action, and fuel our mission to create lasting change for children worldwide.

In this role, you will:

• Collaborate within a multi-disciplinary team to retain and engage supporters, leveraging insights and data to build enduring relationships.


• execute multi-channel marketing campaigns aimed at driving ambitious income and loyalty targets.


• Lead legacy and mid value marketing efforts across Direct Mail, Telemarketing, and digital channels.


• Craft a cohesive supporter experience across all touchpoints, fostering deeper engagement and long-term value.


• Develop compelling marketing assets and content plans that drive engagement and action.


• Foster relationships with external partners, motivating them to deliver excellence for Save the Children.


• Analyse marketing effectiveness, utilizing supporter insight and data analysis to drive continuous improvement., The majority of our roles can be performed remotely in the UK. However, for this role, you will be required to work from our Farringdon Office in London on average 1 day a week. Travel costs to your contracted office will be at your own expense., The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.
  
  Experience in growing existing customer or supporter value.


• Proven experience planning direct marketing campaigns, including campaign development and data led decision making.


• Possesses technical skills in retention marketing, supporter stewardship, and audience planning.


• Expertise in multiple channels, such as Telemarketing, print and digital.



• Project management experience with the ability to deliver complex projects on time and within budget.


• Effective management of external partners, such as telemarketing agencies, creative agencies, and fulfilment agencies.


• Strong numerical and critical thinking skills for data analysis., a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International Criminal Record Check (If applicable)


• receipt of satisfactory references


• proof of eligibility to work in the national location for this role
  
  Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
  
  What we offer you:


• Working for a charity provides one of the best benefits there is - a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.


• To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health and wellbeing both in and outside of work.


• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.


• You can find is our employment offer here.