Product Marketing Specialist 100% (m / w / d)

Summary: The product marketing specialist will play a pivotal role in driving the success of our products by ensuring that they resonate with customers, stand out in the market, and generate revenue for the business. The role extends to creating comprehensive go-to-market strategies, enabling the sales team, gathering feedback for product improvement, analyzing the competition, and contributing to brand building.,

• Develop and maintain positioning and messaging for our products, ensuring alignment with overall company objectives.



• Create and implement go-to-market strategies, including launch plans, channel strategies, pricing models, and customer engagement strategies.


• Produce a diverse range of marketing assets to effectively communicate the value proposition of our offering to our target audience.


• Plan and execute marketing campaigns to generate leads and foster product adoption.


• Implement nurturing campaigns to re-engage customers and drive continued usage.


• Lead sales enablement efforts, collaborating closely with sales teams to support customer acquisition and retention.


• Work with product managers to design effective onboarding processes and ensure successful customer usage of our platform and features.


• Develop and maintain customer profiles, including personas and segmentation strategies, to inform marketing and sales strategies.


• Drive quality traffic to our website and platforms, focusing on increasing visibility and engagement.


• Monitor and optimize conversion rates, with a focus on improving lead-to-activation metrics, MDPI is headquartered in Switzerland with additional offices in Europe, Asia and North America. We are committed to ensuring that high quality research is made available as quickly as possible. We also support sustainability projects, with sustainability as a key theme in many journals and through the MDPI Sustainability Foundation.

Initiatives
At MDPI, we develop and maintain various platforms in order to better serve the scientific community. Please find here-below a list of our main platforms

+ 4+ years of product/solution/service marketing experience.
+ Experienced in launching new products or features.
+ Strong understanding of B2B and B2C marketing and sales principles.
+ Ability to develop and execute go-to-market strategies.
+ Ability to create and deliver engaging content including landing pages, blog articles, email, slide decks, and social media - you're a strong copy writer and visual thinker.
+ Experience with email marketing tools like Hubspot recommended.
+ Excellent written and verbal communication skills (Fluent in English). Can grasp technical concepts quickly and simplify these for others.
+ Excellent ability to work cross-functionally with product, sales, and marketing teams - with strong project management skills.
+ Experience with marketing tools and market research tools a plus.
Other: This role may require occasional travel to attend industry events, client meetings, or conferences.
Note: This job description is intended to convey information essential to understanding the scope of the Business Development Sales Representative position. It is not intended to be an exhaustive list of all duties, responsibilities, and qualifications associated with the role.

A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed, open access journals supported by over 35,500 academic editors. We serve scholars from around the world to ensure the latest research is openly and broadly available., A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed, open access journals supported by over 66,000 academic editors. We serve scholars from around the world to ensure the latest research is openly and broadly available.

+ Flexible Working Times
You are able to start work anytime between 7-9am, and finish between 3pm-6pm.
+ Special Days Off
Getting married or moving house? No need to use up your holidays, MDPI offer paid time off for such occasions.
+ Our Culture
A friendly working environment with monthly lunch parties, office snacks and seasonal events.
+ Bonus Incentives
Depending on your role, you may be eligible for one of our bonus schemes which rewards high-performing employees.
+ Perkbox
You will have access to our benefit platform called "Perkbox." This will provide you with a range of discounts and benefits across various retailers, including savings on food, drinks, tech, travel, and more.
+ Health Cash Plan
After passing probation, employees are enrolled into our private health membership with Bupa. You can claim money back on dental, doctors, and prescriptions amongst many other health services
+ Modern City Centre Office
Located next to Piccadilly Gardens, our office is a 10 minute walk from both Manchester Piccadilly and Manchester Oxford Road train stations. There are also tram stops outside of the building.